The beauty industry has long focused on products designed for adults, often overlooking the specific needs of tweens and teens. However, with Generation Alpha, those born between 2010 and 2025 growing up in a digitally connected world, the demand for age-appropriate skincare is more pressing than ever. A recent article on CosmeticsDesign-Asia highlighted the urgent need for safer and more effective beauty solutions for younger skin, based on insights from Kinside. As a brand dedicated to teen skin wellness, Kinside is leading the charge in calling for industry-wide change to prioritise this emerging generation’s skincare needs.

Why Tweens and Teens Need Specialised Skincare

Tweens and teens are growing up in an era where beauty trends, skincare advice, and product recommendations are readily available on social media. While this exposure can be empowering, it also means they are often influenced by products that may not be suitable for their delicate, developing skin. The CosmeticsDesign-Asia article underscores the reality that many skincare products on the market today are formulated for adult skin, leaving younger consumers with limited safe and effective choices.

Skincare is not one-size-fits-all. Younger skin has unique needs, it is thinner, more sensitive, and undergoes significant hormonal changes. Using products with harsh active ingredients, such as high concentrations of acids or retinols, can compromise the skin barrier and lead to irritation. This is why Kinside believes the industry must take responsibility and ensure young people have access to skincare that is designed specifically for them.

The Responsibility of Brands and Retailers

The article highlights the importance of transparency in skincare marketing. Many young consumers are unaware of which ingredients are beneficial or harmful to their skin, making it crucial for brands and retailers to provide clear and honest information. This includes proper labelling, age-appropriate product recommendations, and dedicated skincare sections that guide tweens and teens toward safe choices.

Retailers also play a key role in shaping how younger consumers approach skincare. Instead of grouping teen skincare products alongside adult ones, there should be distinct sections that cater specifically to younger users. By creating a dedicated space for teen skincare, the industry can help educate young consumers and their parents, ensuring they make informed decisions.

Building a Safe and Effective Skincare Routine

Kinside’s approach to skincare is rooted in simplicity and efficacy. The CosmeticsDesign-Asia article reinforces the idea that young skin does not require an extensive routine with multiple active ingredients. Instead, a minimalistic approach, focusing on gentle cleansing, hydration, protection and treatment where necessary is the best way to maintain healthy skin.

An effective skincare routine for tweens and teens should prioritise:

• Gentle Cleansing: Removing dirt, oil, and sweat without stripping the skin.
• Lightweight Hydration: Using moisturisers that support the skin barrier without clogging pores.
• Sun Protection: Shielding young skin from UV damage to prevent long-term harm.
• Targeted Treatment – Using gentle serums or non-abrasive masks to support hormonal skin changes as tweens and teens develop into adulthood.

By keeping skincare simple and safe, young consumers can establish healthy habits without unnecessary exposure to harsh or potentially irritating ingredients.

Educating and Empowering Young Consumers

One of the key takeaways from the CosmeticsDesign-Asia article is the importance of education. Tweens and teens are eager to learn about skincare, but without proper guidance, they may rely on social media trends that don’t always promote safe practices. Brands have a responsibility to provide accessible, science-backed skincare education that empowers young consumers to make informed choices.

Kinside is committed to this mission by offering resources that teach tweens and teens about skin health in an engaging and relatable way. Through educational content, Kinside ensures that young consumers understand the importance of self-care without feeling pressured to adopt complicated or unnecessary routines.

A Call for Change in the Beauty Industry

The CosmeticsDesign-Asia article serves as a wake-up call for the beauty industry. With Generation Alpha set to become the largest consumer group in history, the industry must evolve to meet their specific needs. This means developing age-appropriate formulations, ensuring marketing is transparent, and prioritising education over sales-driven messaging.

As a leader in teen skincare, Kinside is committed to driving this change. The goal is to create a safe and supportive beauty space where young consumers can embrace self-care with confidence. Skincare should be about enhancing health and well-being, not conforming to unrealistic beauty standards.

Conclusion

The beauty industry is at a crucial turning point. The needs of tweens and teens can no longer be ignored. As highlighted by CosmeticsDesign-Asia, young consumers deserve safe, effective, and transparent skincare that supports their natural skin development.

Beyond skin health, establishing healthy and positive self-care routines can also play a key role in mental well-being, fostering confidence, self-empowerment, and a sense of routine that promotes overall wellness.

It’s time for brands, retailers, and industry leaders to come together and prioritise the well-being of the next generation. By fostering a skincare space that is transparent, educational, and supportive, we can ensure that tweens and teens grow up with the confidence to care for their skin in a healthy, sustainable way.

Kinside is proud to lead this movement, shaping a future where every young person has access to skincare designed for them